Route 29 Inbound from Towne Square mall Bus 3504 has been cancelled due to excessive traffic. Will resume at 5:45pm as RT 29 Inbound from Towne Square Mall.
Outbound route 2 stop at Broadway and Main is closed due to construction. A temporary stop has been placed near side
Due to construction route will detour using University to Broadway. All inbound stops between on University and Main Street Station are closed. A temporary stop has been placed on Lincoln at University.
Due to construction both inbound routes 4 and 5 are on detour. From River, Left on 11th, Right on Myrtle, Left on Capitol. Stop at Capitol and River will be missed. No temp stops placed.
Due to construction on State and Pierce Park area both stops on inbound and outbound sides are closed and no temp stops.
Due to detour, inbound stops at Capitol and University, Capitol and Cesar Chavez, and Capitol and River will be closed until further notice. Temporary stop will be placed at Capitol and Boise Ave.
Due to road closure on 8th Street OB route will be on detour from 5th Street to Fort Street. Stop on 8th and Franklin will be closed, no temp stop placed. Please go to next open stop to catch route 10.
For the outbound routes 2, 16 and 17 stop on Main and 3rd is closed for long term, please use stop on Main and 1st. Thank you.
Due to road closure on Collister between Hill Rd to Johns Landing, IB RT10 will be on detour via Maplewood Dr to Johns Landing and back on route. Stop on Collister and Shirley will be closed. Stop on Hill and Collister will be moved to near side of Hill and Maplewood Dr. Stop on Collister and Johns Landing will be moved to Johns Landing Collister.
Due to road construction, route 16 is on detour. Stops on 1st/Idaho and 1st/Bannock will be closed, use stop on Main and 1st.
The bus system is a vibrant community of engaged riders. Thousands of people within the surrounding area access fixed routes on a daily basis, commuting to historic and developing neighborhoods. When advertising with Valley Regional Transit, companies have the opportunity to speak directly to their audience with localized, relevant, impactful messaging within the Boise metropolitan area.
Companies have access to a few tools unique to one of the most popular public transportation systems in the entire state. Our staff can help you place paid media in transit, across transit shelters, and on bus benches. Each option provides a location-specific opportunity to reach community members.
Exterior bus advertising is available in full, half, and tail wraps. There are also curbside, streetside, and tail panels of various sizes. Interior bus advertising includes placement via posters, the ceiling, bulkheads, and flooring. Transit shelters and bus stop benches provide a static location to engage an audience and are available in various locations throughout the Treasure Valley.
Interested in bus bench advertising? VRT works with Creative Outdoor Advertising (COA) to place bench ads.
Connect with COA
Placing media with VRT is fair and straightforward. We have set rates with clearly defined parameters as to who our audience is and how many are traveling within our transit system. Design templates and specifications are clearly stipulated and available for review at any time.
Download Media Kit Read our advertising policy
Boise is one of the fastest-growing cities in the U.S. With that growth in population, there’s been a significant influx in economic activity and, notably, traffic congestion. Within the Treasure Valley, streets and public transportation are being trafficked at ever-increasing rates.
Given the increase of new digital media channels and the fractured attention spans that come with them, out of home (OOH) advertising remains a clear, focused method of reaching consumers. According to a survey conducted by the Outdoor Advertising Association of America and the Nielsen Corporation:
Contact Rich Marks at (208)671-7407 or rmarks@ridevrt.org.
To learn more about advertising options, including bus design templates, Contact Rich Marks at (208)671-7407 or rmarks@rideVRT.org.