City Go ready to tackle challenge of reducing traffic in downtown Boise

Posted: 11/20/2019

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This innovative collaboration between private and public partners has a challenging goal – reduce the use of single-occupant vehicles moving into and out of Idaho’s capital city. According to a recent study, by 2040 there will be 20,000 more people working in downtown Boise and 200,000 more vehicle trips a day.

Kaite Justice, City Go  Director, says those growth projections make it imperative to address mobility issues sooner rather than later.

“City Go is a simple one-stop-shop for mobility information and resources,” Justice explained. “For the first time you can purchase and manage your mobility options all in one place. City Go strives to make mobility options from bus to GreenBike to carpool to Lyft as easy and seamless as possible so that people can choose and use a multitude of options that work for their daily transportation needs.

“We will work closely with the downtown community to educate them about travel options and why it’s important to rethink driving alone.”  

City Go is a membership organization for employers, developers and individuals. Transportation, parking and how we use our infrastructure is becoming more and more important as our city continues to grow. The downtown Boise community is stronger together and City Go provides the platform for members to engage and participate in shaping a more sustainable and less congested future for downtown Boise.

How will City Go accomplish this? Justice says a large part of the program is creating simplified and easy access to the current mobility options, educating employers and employees about available transportation options and providing incentives for using these options.  The benefits of participating in City Go include cost savings, improved health and productivity among employees, and multi-modal support in one place.

City Go is a collaborative effort between Valley Regional Transit, Boise State University, City of Boise, Capital City Development Corporation, and Ada County Highway District Commuteride.

More information about City Go is available by visiting the website: CityGoBoise.com. Companies interested in becoming a City Go member can contact Justice at 208-258-2750 or kjustice@valleyregionaltransit.org.